Gary Lineker has starred alongside Lionel Richie, Paul Gascgoine and the Spice Girls during his 20-year love affair with Walkers.
But the Match of the Day presenter has surely landed his biggest ever co-star, fighting over a packet of cheese and onion with Lionel Messi.
The world's best footballer appears in the latest advert from the crisp giant, marking their new sponsorship deal with the Champions League.
But the Match of the Day presenter has surely landed his biggest ever co-star, fighting over a packet of cheese and onion with Lionel Messi.
The world's best footballer appears in the latest advert from the crisp giant, marking their new sponsorship deal with the Champions League.
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But it's his table football skills that the Argentine genius puts on display to get the better of the former England striker.
With Lineker playing his usual role as the comical villain, an envious Messi manages to volley the tiny football off the table with one of his wooden team-mates only for it to ricochet off his substantial collection of silverware and plant a large trophy on the presenter's head.
Messi then swoops in to steal the 55-year-old's crisps before sharing them with his pals in front of the football, while Lineker struggles to get the pot off of himself.
Lineker like Messi played for Barcelona during his successful career, spending three seasons at the Nou Camp and scoring 42 league goals.
But the Englishmen's achievements at the Catalan club are dwarfed by Messi, who has scored more than any other Barcelona player, netting 269 goals in La Liga alone.
Lineker does however hold the advantage over the Argentine in terms of World Cup goals, with 10 to Messi's five.
The 55-year-old presenter ended his six-year marriage with Danielle Bux last month but the two still remain on good terms.
Lineker was spotted with the 36-year-old Welsh model on Holiday in West Hollywood and looked happy despite the split.
But the former Leicester and Tottenham striker has had a far longer union with Walkers, celebrating 20 years association with the crisp manufacturer last May which included meeting up with the cast of his first ever crisp advert.
Speaking at a celebration of the two-decade union Lineker said: 'Who would have thought that 20 years after the first ever ad, I'd be back in Leicester with some of the original cast.
'It was a great experience reminiscing about the day and recalling the questionable fashion and hairstyles!
Since 1995 Lineker has starred in more than 100 adverts for the crisp tycoons based in his home city of Leicester.
With Lineker playing his usual role as the comical villain, an envious Messi manages to volley the tiny football off the table with one of his wooden team-mates only for it to ricochet off his substantial collection of silverware and plant a large trophy on the presenter's head.
Messi then swoops in to steal the 55-year-old's crisps before sharing them with his pals in front of the football, while Lineker struggles to get the pot off of himself.
Lineker like Messi played for Barcelona during his successful career, spending three seasons at the Nou Camp and scoring 42 league goals.
But the Englishmen's achievements at the Catalan club are dwarfed by Messi, who has scored more than any other Barcelona player, netting 269 goals in La Liga alone.
Lineker does however hold the advantage over the Argentine in terms of World Cup goals, with 10 to Messi's five.
The 55-year-old presenter ended his six-year marriage with Danielle Bux last month but the two still remain on good terms.
Lineker was spotted with the 36-year-old Welsh model on Holiday in West Hollywood and looked happy despite the split.
But the former Leicester and Tottenham striker has had a far longer union with Walkers, celebrating 20 years association with the crisp manufacturer last May which included meeting up with the cast of his first ever crisp advert.
Speaking at a celebration of the two-decade union Lineker said: 'Who would have thought that 20 years after the first ever ad, I'd be back in Leicester with some of the original cast.
'It was a great experience reminiscing about the day and recalling the questionable fashion and hairstyles!
Since 1995 Lineker has starred in more than 100 adverts for the crisp tycoons based in his home city of Leicester.
